As a gold mine of sales prospecting information, LinkedIn represents a source for making purchase decisions for up to 50% of B2B buyers.

However, sales prospecting on LinkedIn might seem like science-fiction for many sales reps.

The truth is, if they are willing to reach the right prospects on LinkedIn, they have to transform their mindset. More exactly, they need to shift from a seller-centric perspective to an approach that focuses on the buying experience.

Fueling engagement is easier said than done, but with the right strategies in place, salesmen can begin to spend more time selling than prospecting.

A good place to start is by personalizing your messages. Spark interest at this touchpoint and show your customers that you are willing to go the extra mile in order to make their buying journey a high-quality experience. A concise introduction, followed by clearly outlining your intentions and asking a personalized question can provide a good environment for a successful sales conversation.

Nothing says boosted sales growth more than relevant content. Successful sales journeys, especially on LinkedIn, involve saving leads and company pages, which allows salesmen to create relevant sales pitches. Providing content that matches your customers’ topics of interest is a great fuel for better engagement.

A useful yet often overlooked strategy for enhancing sales prospecting on LinkedIn is to join groups. Participation in groups that your potential leads are interested in can help you gather more insights into their interests and how you may succeed in gaining their attention.

Sales prospecting on LinkedIn doesn’t have to be complicated anymore. With the right mindset and the right tools, you can take your sales prospecting to the next level and say goodbye to the endless research.

See how Infotelligent’s FREE Chrome Extension can help you easily find prospects’ contact information in your target accounts right from the company website. You’ll get closer to finding qualified leads without spending endless time on research.

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