Technographics
Why qualify random accounts which can ruin your win rates?Target companies by tech stack to improve your campaign metrics and drive more conversions.
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Do you know how much time is spent by a sales rep on selling overall? Only 35%.
The remaining 65% is wasted on doing menial admin tasks, including contact and account research, that don’t translate into revenue.
Technograhic data equips sales reps with adequate sales intelligence that enables them to confidently engage buyers and improve their sales conversion by 3x.
Technographic data allows sales reps and marketers to easily filter accounts by their tech stack. This allows them to easily tailor complementary product offerings based on the tech preferences of targeted accounts or run displacement campaigns to win market share from competitors. The result? Higher responses, conversions and revenue.
Technographic data is ideal for you if you are:
1. Selling add-ons to software solutions:
You need a list of companies using a software for which you can sell add-ons to.Example: If your product is an add-on for a popular software product like Salesforce or Shopify and you want a list of companies (to find out the install base) that use them to market your add-on.
2. Keen to steal customers from your competitors
You need to narrow down companies by tech stack for which you are currently offering integrations with your product.
Example: If you are a data warehouse software solution that has native connectors for databases MongoDB, MariaDB, MySQL, and PostgreSQL and want to zero in on companies using these specific technologies.
3.Offering product integrations for supported technologies
You need to narrow down companies by tech stack for which you are currently offering integrations with your product.
Example: If you are a data warehouse software solution that has native connectors for databases MongoDB, MariaDB, MySQL, and PostgreSQL and want to zero in on companies using these specific technologies.
Selling.com provides you 10K+ technologies to choose from. You’ll get the companies that are using a technology of your interest and the names & titles of the decision-makers along with their verified email IDs and mobile phone numbers.
Put technographic segmentation into action with Selling.com today.
